It was almost two years to the day. Two years between showing up to Buttonwillow Raceway Park for my first day of work with Cycle World, participating in the 2016 Superbike Comparison and the day I heard the phrase “we’re eliminating your position with the company.”
Not my favorite phrase but, like you, this wasn’t the first time and sadly may not be the last.
The magazine industry is a tough one and, if you’ve followed any of the recent happenings with our parent company Bonnier or any of the other motorcycle magazines, you’ve probably watched as we’ve all struggled to adapt.
My hope in piloting our new influencer program and a vlog-style series of content was to bring back some of the fun, enthusiasm, excitement, and personality back into what we were doing. As budgets got smaller, the need for more shorter and list stories grew, and we were turned more into content production machines than the people you turned to when you wanted to learn, talk, or think about motorcycles.
I was given a six-month window to try and make something that got people excited but sadly that was cut short three weeks into the program.
This restructure also moved my old boss Mark Hoyer, editor-in-chief of Cycle World Magazine, to oversee the entire media group. Hoyer had nothing to do with my situation and I’m excited to see what he’ll be able to do with the reins. I wish all the guys and gals over there luck as they try and make that brand something truly lasting and exciting.
As for me, I’m not sure what’s next. Many of you have emailed and commented recently as my role in the print and online side were diminished — and I’m not sure if I’m going to try and contribute somewhere else a little just to stay involved, or try my hand at something new.
I plan to keep up the videos, as I think lots of people and brands are looking for fresh and authentic people and opinions in a world that’s constantly bending under the weight of shrinking ad dollars and the ever-looming need for more page views. But fresh ideas, interesting articles, and video pieces are a huge effort and cost a decent amount to make and it really only seems worth it if they bring enough value to people to keep them coming.
I’ll keep posting those here, as well as possibly some writing if those get traction, but you the best place to find me will be in YouTube and Instagram which are platforms I can better use to help bring in brands, advertisers, and partners to help keep the content coming. Or, if there are enough of us, we can fund it ourselves through my Patreon page.
Until I figure it all out, I just want to say thanks. As I look back, it’s always been the ability to connect with and hopefully somehow improve someone else’s life (either through encouraging them to ride or just keeping them interested and entertained) that’s made this so rewarding. If I end up moving on altogether, it will be that which meant the most to me over my time doing this.
Or maybe this was what I needed for the start of something new.
Wanna help out? Watch and share some videos, will ya?